Sweet Mūn | Travel Planner


TRAVEL PLANNER | ARTIST INTERVIEW /// Lau­ren O’Keefe is a delight­ful soul, the kind that inspires spon­ta­neous laugh­ter and amuse­ment within min­utes of con­ver­sa­tion. Her love for the adven­tur­ous unknown and her expe­ri­ence as a wed­ding coor­di­na­tor led her to dis­cover that what was most sadly miss­ing from a bride’s list of ven­dors and ser­vices was “Hon­ey­moon Plan­ner”. Thus, Sweet Mūn was born! Lau­ren will talk more about her obses­sion with travel and dis­cov­er­ing the off beaten path but what is most amaz­ing about her and her ser­vice is the out­come. She begins with a couple’s dream des­ti­na­tion, fac­tors their bud­get, their expec­ta­tions and then plans the trip of a life­time. Why does she do it? Lau­ren believes that the time spent together adven­tur­ing after the wed­ding day can form con­nec­tions and bonds that make for a great foun­da­tion for the rest of a couple’s lives. Get to know Lau­ren and con­nect with her to choose your own adventure!

Sweet Mūn’s Website


How did you get started doing what you do?

I have always had an insa­tiable love for travel, the intox­i­cat­ing desire to explore the unknown. The kind of out-of-your-comfort-zone explo­ration that leads to greater self-discovery and a bond­ing with your part­ner in crime that is incred­i­bly pow­er­ful in the build­ing of your relationship.

As a wed­ding coor­di­na­tor, I had the joy of work­ing with incred­i­ble cou­ples who would be so insanely over­whelmed with seat­ing charts, cake selec­tions, and other com­pli­cated nuances that they couldn’t pos­si­bly even think about plan­ning a hon­ey­moon. This leads some cou­ples to sadly forego a get­away or put it off until things set­tle down. Unfor­tu­nately, what they could use more than any­thing is an escape, a time to adven­ture together, relax after their beau­ti­ful wed­ding, and con­nect in a way that can only be expe­ri­enced when explor­ing the world together.


Who or what con­tin­ues to inspires you?

I’m con­stantly uncov­er­ing these amaz­ing gems of the world. Incred­i­ble cities, beaches, accom­mo­da­tions, unique food, and it is all so inspir­ing that I can’t wait to share them with my cou­ples. I’m inspired every time I see my cou­ples’ faces light up when we dis­cover their dream des­ti­na­tion and activ­i­ties. I live for the moment right before they depart for their hon­ey­moon and they share how excited, at ease, and bliss­ful they feel because they know that every lit­tle detail has been care­fully thought out and exe­cuted spe­cific to their personalities.


What makes your busi­ness unique?

My busi­ness is as unique as my cou­ples. Every cou­ple has their own “travel style”. I make it my mis­sion to get to know exactly how my cou­ples like to expe­ri­ence the world around them — their aes­thetic, travel pace, and pref­er­ences. Every detail is per­fectly curated to fit their unique tastes in order to cre­ate a relax­ing, thrilling, and engag­ing itin­er­ary. They can rest assured that there has never or will never be another hon­ey­moon quite like theirs.

How would you describe your ideal couple?

My ideal cou­ple is adven­tur­ous! Not in a “we need to hang glide over the Swiss Alps and bungee jump off the tallest bridge” sort of way (though these things are not out of the ques­tion), but in a way that makes them hun­gry to expe­ri­ence new cul­tures, fla­vors, and open to explor­ing des­ti­na­tions they never dreamed existed.


What’s your busi­ness philosophy?

Travel fuels the soul. I truly believe that an invest­ment in travel is an invest­ment in your well-being, a return to one­self, and an oppor­tu­nity to learn new things about your part­ner whether you’ve been mar­ried a day or a life­time. Trav­el­ing is not the eas­i­est thing to do… it can be expen­sive, time-consuming, wor­ri­some, and exhaust­ing. But it doesn’t have to be. I’m here to take all of the stress and worry out of travel plan­ning and allow you the oppor­tu­nity to sim­ply dream and get excited for your upcom­ing adven­ture. No mat­ter how big or small, near of far, I believe that you should expe­ri­ence the world in a gen­uine way that is per­fectly unique to the two of you.


Favorite part of a wedding?

I would have to say my favorite part of a wed­ding is when the bride and groom see each other for the first time. Whether it is for a first-look or dur­ing the walk down the aisle, I just love see­ing the joy on their faces and how relaxed they become after­ward, as if noth­ing else in the world matters.


Why do you do what you do?

I believe that travel is an extra­or­di­nary gift. I believe that it brings two peo­ple together in a way that almost noth­ing else can. I also real­ize how daunt­ing and stress­ful it can be to plan a trip on your own to a des­ti­na­tion you’ve never been to before. It can take months to find the per­fect flight sched­ules, hotels, things to see and do, let alone try­ing to keep every­thing under bud­get. This is where I come in. I live in the nitty-gritty… I love details, mak­ing plans, and dis­cov­er­ing places and activ­i­ties that I know my cou­ples will go nuts over. I’m also a fiend for find­ing the best deals and val­ues pos­si­ble. My goal with every cou­ple, is to make it pos­si­ble for them to bliss­fully explore places they never imag­ined, cre­ate an itin­er­ary that will make them swoon, and man­age their bud­get to keep their invest­ment right where they want it.


What ques­tion do you always ask the Bride & Groom?

I always ask the Bride & Groom, “If money was no object, where would your dream des­ti­na­tion be for your hon­ey­moon, and why?” This may seem cruel because of course money does play a fac­tor in where you should travel BUT there are so many incred­i­ble under-the-radar loca­tions that will offer you all of the ele­ments of your dream des­ti­na­tion at a frac­tion of the costs. I absolutely love help­ing cou­ples dis­cover a hid­den gem that will end up becom­ing a place that holds so many beau­ti­ful memories.

How do you nor­mally begin your day?

Coffee…always cof­fee. I also have to put music on to set the mood for the day.


What would you say is your great­est accomplishment?

I would say my great­est accom­plish­ment is not let­ting fear get in the way of my dreams. I had the oppor­tu­nity to study abroad in Paris, serve in mis­sions across Europe, work for some of my favorite mag­a­zine pub­li­ca­tions in New York City, and begin this busi­ness that has become my absolute dream job.

What do you enjoy doing on your day off?

I love hav­ing a day with my hus­band and my fluffy pup expe­ri­enc­ing all the beau­ti­ful places along the Cen­tral Coast. We enjoy the beach, home décor shop­ping, vis­it­ing amaz­ing local winer­ies and brew­eries and of course eating…we love good food.


Tell us about your first job?

I worked retail…let’s not talk about that.

OK, tell us your Nickname(s)?

Let’s see…I get Lo, Lolo, Laur, and my camp coun­selor name that hasn’t resur­faced in a long time – Kee­bler (yes, like the elves)


Tell us one thing few peo­ple know about you?

I’m a sucker for any restau­rant, cock­tail lounge, or hotel that has a hid­den aspect to it. A secret pass­word, unas­sum­ing door­bell, restau­rant behind a restaurant…all of it. No mat­ter where I travel, I will seek out that one place that you can’t eas­ily find, is impos­si­ble to get into, and is totally worth the effort.

Wed­ding trend that your lov­ing right now?

I love that peo­ple are going more neu­tral and min­i­mal­is­tic. I think it is such a stun­ning and clas­sic look (one you won’t regret 20 years from now) and it also allows you to keep the details simple.


Wed­ding trend that will hope­fully be out next year?

I’ve always hoped the idea of favors would go out of style. It’s one extra thing the Bride & Groom have to stress over and I get so sad when I see favors left on tables after guests have gone home. I recently went to a wed­ding where the Bride & Groom left a note at each place set­ting stat­ing that in lieu of favors, they had made a dona­tion to their favorite char­ity. I thought that was such a lovely idea.

Favorite quote?

You only live once, but if you do it right, once is enough.” – Mae West


What do you miss most about being a kid?

I love that as a kid you believe any­thing is pos­si­ble and you can dream as wildly as you wish. The older you become, the eas­ier it is to be tainted by the trou­bles of the world. I think that’s why I love travel so much. It makes me pas­sion­ately curi­ous again, pushes me to dis­cover new things about the world and ulti­mately myself. It reminds me how much beauty is out there if only we take the time to chase after it.

What’s in the top 5 of your bucket list?

Oh my. This is a tough one. I would have to say…in no par­tic­u­lar order…
Go on an African Safari
Learn a new lan­guage
See the North­ern Lights
Take a hot air bal­loon ride
Build a vaca­tion home in Iceland


Where do you see your­self (or busi­ness) in the near future?

I hope to see myself trav­el­ing A LOT. I have seen some stun­ning places and I have many more on the list to explore. I would also love to even­tu­ally develop a “Serve” option for hon­ey­moons where cou­ples can have the oppor­tu­nity to take a day or more to serve in the area they are trav­el­ing. I think it would be so beau­ti­ful to expe­ri­ence the land­scapes, sites, food and also be able to enjoy the peo­ple and give back in a mean­ing­ful way that will for­ever con­nect them to this place.

Any­thing else you want to say that we didn’t ask?

Nope! You’re pretty good at ask­ing questions 😉


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