All About Events | Rentals



All About Events owner Steven Her­ring leads his com­pany with pride, integrity and a whole lotta hard work! I toured his ware­house full of lovely wed­ding rentals and was amazed at his orga­ni­za­tion, clean­li­ness and team. Not many peo­ple see that side of the wed­ding; the before and after! Var­i­ous kinds of chairs were stacked, saran wrapped, and tow­er­ing on shelves. Glass­ware was orga­nized in crates of color coded cubi­cles. There was a small team of guys qui­etly and effi­ciently fill­ing a mov­ing truck with care and pre­ci­sion. Steven shared with me the work­flow that goes into pro­vid­ing gor­geous fur­ni­ture and dish-ware for hun­dreds of guests each week­end. He explained how it starts with the clean­ing and restor­ing process from the pre­vi­ous event. How the truck unloads in the mid­dle of the night or the next day some­times. How his dish­wash­ers inspect glasses for cracks so they can dis­card any­thing that might not hold up at the next din­ner. He would rather throw it away at his ware­house then have a guest find the flaw and have to worry about find­ing a replace­ment. Then there is the reor­ga­ni­za­tion and prepa­ra­tion for the next event. Not to men­tion the huge amount of work that goes into installing every­thing at the venue. All so that cou­ples can have a fab­u­lous feel­ing and look­ing event!  The best thing about Steven is his heart to serve peo­ple with love and joy. He is really all about it!

All About Events Website



How did you get started doing what you do?

My Friend was get­ting mar­ried in 2007 and a local rental com­pany dropped off the rentals and I noticed a huge need for bet­ter qual­ity equip­ment and cus­tomer ser­vice, so I started doing my research and the rest is history.



Who or what con­tin­ues to inspires you?

I am sur­rounded by peo­ple who inspire me every­day! My wife, who sup­ports me in this crazy indus­try that I am part of, my 2.5 year old son Hud­son that looks up to me like I am the best thing in the uni­verse and shows me that life is not all about work, its about run­ning, play­ing, singing and lov­ing!
My employ­ees are a huge inspi­ra­tion! They are the ones that are out on all of the installs every week pulling off some really amaz­ing events and con­tinue to keep the pos­i­tive atti­tudes and smiles on their faces. In our weekly ware­house meet­ings with the deliv­ery and install teams we con­stantly talk about what hap­pened last week, what went well and what could have we done dif­fer­ently. The guys are all so will­ing to do what­ever it takes to make the events go smoothly and as stress free as pos­si­ble for all ven­dors and clients involved. Im lucky enough know each and every­one of my employ­ees on a per­sonal level, which makes each employee be very invested in the AAE val­ues that we live by. We all work hard, fast and dili­gent. Most of these young bucks con­stantly tell me “thanks for pay­ing us to work out!”



What makes your busi­ness unique?

Our cus­tom built fur­ni­ture and the bou­tique style busi­ness that we strive for. I want all of our inven­tory to be clean, orga­nized and excep­tional for every sin­gle event. I think another thing that is really unique is that every­one in the AAE fam­ily truly cares about every wed­ding or event we are part of, we take pride in our work!

I like to think we oper­ate in orga­nized chaos 🙂 At All About Events our main goal is to set the new stan­dard in qual­ity for wed­ding and event rentals on the Cen­tral coast! Atten­tion to detail is key in our every­day oper­a­tion. We have put in many hours and days fig­ur­ing out the most fluid and accu­rate pro­ce­dures to assure every­thing runs as smooth as pos­si­ble.  A com­plete inven­tory count is done every Tues­day to be ready for our ware­house manger to stage each order in the ware­house on Wednes­day, once a order is staged a sec­ond pair of eyes looks over the stag­ing to ensure exact accu­racy to the rental order, then the equip­ment  is loaded into the deliv­ery truck like a per­fect fit­ting puz­zle to be deliv­ered the fol­low­ing day. Then repeat, repeat repeat x10. After each deliv­ery is made we place all rentals in a orderly fash­ion on sight snap a cou­ple pho­tos to send to the office so we know where every­thing was placed and then checked once more by our deliv­ery team. Sat­ur­days we are at the ware­house orga­niz­ing, build­ing, cre­at­ing and wait­ing for any last minute calls Sun­days and Mon­days its a mad dash to get every­thing picked back up, cleaned, counted and placed back in its places ready for the next events



How would you describe your ideal couple?

Ones that are get­ting married 🙂


What’s your busi­ness philosophy?

Set the bar high and always be the first to raise it! If it is “good enough” it can be bet­ter, so make it great!

Tell about your com­pet­i­tive edge that serves the clients in a way they didn’t know they needed.

Brooke has worked in the cater­ing indus­try for about 4 years prior to join­ing the AAE team in 2013. With her exten­sive back­ground in man­ag­ing back of house for onsite cater­ing she has a keen eye for what needs to be on the rental order for what is on the din­ner menu. I think this really sep­a­rates us from other com­pa­nies because we truly care about each and every order and pay atten­tion to the details. We want to try and catch any mis­takes long before the order is final­ized. I always tell the team that we are more than just order tak­ers, we want to help the clients under­stand their order, make sure every­thing is cov­ered and just make sure that every­thing is com­pletely under­stood and communicated.



Favorite part of a wedding?




Why do you do what you do?

It’s very cool being involved in so many wed­dings, it is the hap­pi­est day of MOST peo­ples lives.
Not too many peo­ple can say that they were part of some­thing so magical.


How do you nor­mally begin your day?

Wake up at 5:15 go to the gym, get home, wait for my son to get up, snug­gle him, eat break­fast with him and talk about what he dreamed about through the night.

What do you enjoy doing on your day off?

Day off??? What’s that???? Well dur­ing off sea­son I play on a men’s league soc­cer team and really enjoy school­ing the young­sters that come out on the field.


What would you say is your great­est accomplishment?

Start­ing and main­tain­ing a suc­cess­ful busi­ness that makes it pos­si­ble to me home every night with my fam­ily and friends. If the busi­ness was not around I would be work­ing out of town dur­ing the week and only home on the week­ends. Rais­ing my son to be a kind and com­pas­sion­ate lit­tle boy 🙂




Tell us about your first job?

KFC enough said.

OK, tell us your Nickname(s)?

For some rea­son when I was younger I wanted every­one to call me Scooter, not sure why but I did.
Then my sis­ters would call me Young Buck, once again I’m not sure why…



Tell us one thing few peo­ple know about you?

I’m an open book, no secrets here.

Wed­ding trend that your lov­ing right now?

Rus­tic chic, Rus­tique, chabby chic… What­ever you pre­fer to call it, I love it. Our Farm­house tables def do not col­lect dust in the warehouse.

Wed­ding trend that will hope­fully be out next year?

Burlap.….….. and hir­ing your friends to coor­di­nate your wedding.


What do you miss most about being a kid?

Being able to go to the moun­tains and snow­board for the week­end and not have to worry about if I fall down and hurt myself how much the med­ical bill is going to be.

What’s in the top 5 of your bucket list?

Travel the world. I’ll make up the bucket list as I go.


Where do you see your­self (or busi­ness) in the near future?

Right here, Bet­ter than ever!

All About Events Website


  1. Excel­lent arti­cle!! VERY cool !

  2. Dianne Palmer

    Steven is my son (in law) so you might think my opin­ion of him is a lit­tle over the top but this man is not just a great hus­band, a fan­tas­tic daddy, a reli­able friend and car­ing fam­ily mem­ber his work ethic is above board! I’ve watched him cre­ate this busi­ness, stress­ing over what’s best, is this what a bride would want, how will this look in her pic­tures, is every­thing in per­fect con­di­tion etc etc. From scratch to top of the line he has made All About Events the BEST! We even used All About Events for my daugh­ters wed­ding and recep­tion to Steven and with the stress of get­ting mar­ried, putting it all together with tents, chairs, tables, dance floor, bars etc he han­dled it with the ease and class of a true car­ing busi­ness man and the wed­ding was BEAUTIFUL, We are proud of his accom­plish­ments in busi­ness and his love and involve­ment in the com­mu­nity, man­ag­ing a home, a child and a wife but Steven also puts time in help­ing young kids and those with needs. This all takes a lot! and he never thinks twice about find­ing a way to help some­one that needs it. Con­grat­u­la­tions! Steven you deserve so much more than a ram­bling mother in law!❤️

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